Welcome to Marketing

Course Details 

Why choose this course?

The Pearson BTEC Level 3 National Extended Certificate in Marketing may be taken alongside other Level 3 vocational qualifications and/or A Levels as part of a two-year, full-time study programme. The content of this qualification has been developed in consultation with employers and professional bodies. This ensures that the content is appropriate and consistent with current industry practice to enable learners to enter employment directly.

The mandatory content allows learners to develop their skills, supported by underpinning knowledge, and provides the opportunity for learners to relate these to the marketing industry.

Course Content/Main Topics

Unit 1 - Careers in Marketing

In this unit, you will investigate how the marketing industry is organised in the UK. You will research the different careers in the public, private and voluntary sectors, and examine the qualifications, skills and experiences required to pursue each career. You will undertake an application and interview process for a selected career pathway, drawing on knowledge and skills from across the qualification to identify your strengths and areas for development. You will evaluate your performance to help you understand employability and technical knowledge and skills required to progress in a career in the industry.

Unit 2 – Marketing Principles

In this unit, you will study a range of marketing activities, including investigating how research is used and how important it is to check that it is valid and reliable. You will look at how and why organisations segment the market and how and why marketing activities are adapted according to the different segments identified. You will understand consumer behaviour in a marketing context. You will explore the importance of marketing strategies and campaigns to support the ethos of an organisation and of the importance of adapting the 7Ps of the marketing mix to the stage of the product life cycle for a product or service.

Unit 3 – Customer Communications

In this unit, you will look at the processes involved in creating a successful customer communications plan. You will learn about different types of customer and how these customers make buying decisions. You will explore the purpose of marketing communications and the range of tools available. You will prepare a customer communications plan and measure the plan’s effectiveness.

Careers and Higher Education

Higher Education and Career Opportunities

Students can progress straight to a university degree to continue their studies of business, finance, marketing, accounting following their L3 BTEC Qualification or continue the BTEC route with L4/5 qualifications. This course is fully mapped to the CIM L3 Foundation Certificate in Professional Marketing.

Qualification

BTEC Level 3

Assessment

Unit 1 - Careers in Marketing– Internally Assessed Coursework (16%)

Unit 2 – Marketing Principles – Externally Assessed Exam (33%)

Unit 3 – Personal and Business Finance 33% - Externally Assessed Exam (50%)

Entry Requirements

Grade 5 English, Grade 5 Maths

Contact Information

Name and title: Nathalie Boddy (Business Teacher/BTEC Quality Lead) Email address: nboddy@crestwood-s.dudley.sch.uk

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