Part of the

Unit 1 - Careers in Marketing

In this unit, you will investigate how the marketing industry is organised in the UK. You will research the different careers in the public, private and voluntary sectors, and examine the qualifications, skills and experiences required to pursue each career. You will undertake an application and interview process for a selected career pathway, drawing on knowledge and skills from across the qualification to identify your strengths and areas for development. You will evaluate your performance to help you understand employability and technical knowledge and skills required to progress in a career in the industry.

Unit 2 – Marketing Principles

In this unit, you will study a range of marketing activities, including investigating how research is used and how important it is to check that it is valid and reliable. You will look at how and why organisations segment the market and how and why marketing activities are adapted according to the different segments identified. You will understand consumer behaviour in a marketing context. You will explore the importance of marketing strategies and campaigns to support the ethos of an organisation and of the importance of adapting the 7Ps of the marketing mix to the stage of the product life cycle for a product or service.

Unit 3 – Customer Communications

In this unit, you will look at the processes involved in creating a successful customer communications plan. You will learn about different types of customer and how these customers make buying decisions. You will explore the purpose of marketing communications and the range of tools available. You will prepare a customer communications plan and measure the plan’s effectiveness.